Digital Marketing Training Program – SEO, Ads, Analytics & AI Tools

Become a Job-Ready Digital Marketer with Practical Skills & Certifications. We are offering a comprehensive Digital Marketing Training Program designed to equip learners with hands-on skills in content strategy, SEO, social media, paid advertising, and marketing automation. Aligned with industry trends and tools like Google Ads, Meta Ads, GA4, Canva, and ChatGPT.

Program Overview

• Duration: 10 Weeks

• Format: Live Online + LMS (recordings, practice kits, tools)

• Certifications: Google Ads, GA4, HubSpot, SEMrush (optional)

• Projects: Real-time website optimization, ad campaign builds, email workflows

 Core Modules – Functional Digital Marketing Skills

Module 1: Introduction to Digital Marketing & Strategy

• Digital marketing channels and funnel overview

• Customer personas, brand positioning, campaign planning

Module 2: SEO – Search Engine Optimization

• On-page and off-page SEO

• Keyword research, technical SEO, meta tags, backlinking

• Tools: Google Search Console, SEMrush

Module 3: Google Ads & Paid Campaigns

• Search ads, display ads, remarketing, audience targeting

• Bidding strategies, conversion tracking, ad copywriting

• Campaign setup and optimization in Google Ads

Module 4: Social Media Marketing

• Organic vs paid content strategy

• Meta (Facebook/Instagram) Ads Manager, audience retargeting

• LinkedIn, YouTube, Twitter/X growth strategy

Module 5: Content Marketing & Branding

• Blog writing, visual content (Canva), UGC campaigns

• Copywriting basics, content calendars, SEO blog planning

• Tools: Grammarly, Canva, ChatGPT for ideation

Module 6: Email Marketing & CRM

• Email automation, segmentation, lead nurturing

• Mailchimp, HubSpot, and Active Campaign use

• Cold email campaigns and onboarding sequences

Module 7: Analytics & Marketing KPIs

• Google Analytics 4 (GA4) setup and navigation

• UTM parameters, goal tracking, data visualization

• KPI dashboards for ROI reporting

Module 8: Marketing with AI Tools (Bonus)

• Prompt engineering basics with ChatGPT

• Using AI for content, ad copy, and campaign optimization

• AI-based design tools and automation apps

AI Tools Mastery Course – Learn Top AI Platforms for Job Readiness

Master the Most In-Demand AI Tools Used Across Marketing, Design, Productivity & Automation

Global ERP Solutions presents a hands-on AI Tools Training Program designed for students, marketers, entrepreneurs, and job seekers looking to boost their productivity and career opportunities. This LMS-integrated course breaks down trending AI tools module-by-module, offering live demos, use cases, assignments, and portfolio projects that prepare learners for high-impact roles in today's AI-driven workforce.

 Course Overview

• Duration: 7 Weeks

• Format: Live Online + LMS (toolkits, use-case projects, templates)

• Certification: AI Tools Mastery Certificate + Completion Badge

• Outcomes: Job-ready skills using AI for content, marketing, productivity, and automation

Course Modules – Each Focused on One Trending AI Tool

Module 1: ChatGPT – Conversational AI & Prompt Engineering

• What is ChatGPT and how it works (LLM basics)

• Prompt templates for business, content, learning, and automation

• Use cases: writing, brainstorming, customer support, FAQs

• Bonus: Using GPTs, memory, and API-based applications

Module 2: Canva AI – Design Smarter, Not Harder

• Magic Design, Text to Image, Background Remover

• Social media posts, presentations, and brand kits

• AI video editing tools (Beat Sync, Magic Resize)

• Portfolio: Create a campaign kit using Canva AI

Module 3: Jasper AI – Copywriting for Ads & Blogs

• Jasper templates: AIDA, PAS, product descriptions

• AI blogging, email marketing, SEO-optimized content

• Tone matching and brand voice settings

• Project: Build a full landing page with Jasper AI copy

Module 4: Pictory – AI Video Creation

• Transform text or blog content into videos

• Script to storyboard conversion

• Voiceovers, captions, branding

• Project: Create a YouTube Shorts or explainer video

Module 5: Notion AI – Productivity & Knowledge Automation

• Auto summaries, action point generators

• Project management & content calendar templates

• Custom workflows using Notion + Zapier + AI

• Assignment: Build an automated AI task dashboard

Module 6:  Rezi + Teal + Kick resume – AI Resume & Job Tools

• Resume writing with job description matching

• Cover letter generation, keyword optimization

• LinkedIn AI headline and summary tools

• Portfolio Task: Submit a resume tailored for an AI job role

Module 7: Leonardo AI / Adobe Firefly – AI Image Generation

• Creating visuals from prompts for ads, campaigns, and branding

• Editing and customizing AI-generated designs

• Real-world branding + digital poster creation

• Bonus: Tips on prompt styles for creative output